Supercity heads to Brighton
Here’s why we’re heading to one of the most vibrant and fast-growing cities in the country.
It was a sunny summer afternoon in 2016 when we had an idea: Brighton.
We should probably clarify here – the city of Brighton was not our idea. That predates us by some 2500 years. Regrettably, that is one thing we definitely can’t take credit for.
The idea was to expand our aparthotel family down on the south coast. And the more we thought about it, the more we wondered why we hadn’t thought about it before. The city – a vibrant, bustling epicentre with an authentic sense of community – fits the Supercity mould to a T.
It’d be quicker to list the reasons why not. With its flourishing economy, powered by almost 14,000 great small enterprises, the city is a rising star in the world of business travel. And when it comes to leisure? We’re glad you asked.
Brighton hosts 60 festivals a year – more than one a week on average – attended by residents and visitors in equal measure. It boasts an extensive repertoire of nightlife, with numerous intimate live music venues as well as legendary clubs such as Patterns. It is unwaveringly proud of its own diversity, and has a rich history of supporting and celebrating the LGBTQ community. And, containing the only constituency in the UK held by the Green Party, it’s at the forefront of the country’s journey towards sustainability.
Oh, and then there’s the small matter of the seafront.
We could throw all the superlatives in the world at the Brighton seafront, but instead here’s a stat that sums it up best: in 2018, 9.5 million people made day trips down to the beach. It’s a good job, then, that the city has the highest number of restaurants per person in the entire country. And if all that isn’t enough, our new property is based 10 minutes away from the globally recognised Brighton pier, complete with arcades, candy floss stalls and neon lights, like a giant Stranger Things set.
The new best place to stay in Brighton
Built on top of the ever-popular former ice rink (don’t worry, we removed the rink before building), we were always aware that our new Q Square aparthotel would have a lot to live up to. That’s why we’ve taken special care to get every last detail perfect. Throughout our six storeys and 61 apartments we’ve installed stunning modern artwork, state-of-the-art kitchens, and ultra-comfortable furniture to replicate our authentic home-from-home experience.